Have you ever made an inventory purchase based on a scan that showed a good rank, price and potential profit. Only to be surprised at how that picture seemed to change once the item reached the Amazon warehouse and was available for sale? You notice that the rank is now way out of your buying comfort zone. Or the buy box price is much lower than before. Maybe now Amazon is selling the product when it didn’t show on the scan.
Well, the Keepa browser extension for Chrome is an awesome (FREE) tool to help sellers make better buying decisions. If you know how to read a Keepa chart, you can use it to research price and rank history, as well as Amazon selling activity. Keepa charts are available for most products in the Amazon catalog. So how do we read and interpret the data on those graphs?
The big question is, how do we read and interpret the data on those Keepa graphs?
In today’s post we are going to share with you exactly how to read a keepa chart. You will be able to use this information to make better buying decisions. And stop being surprised by sudden drops in price, spikes in ranks or Amazon “jumping in” on a product you just purchased.
First, let’s take a look at some of the key elements on the graph. When you have the Keepa browser extension installed on your Chrome browser, it will automatically display a Keepa graph RIGHT ON any Amazon product page you look at. As an example, here’s the chart for a Paw Patrol toy::
As an example, here’s the Keepa chart for a Paw Patrol toy::
On the left side of the Keepa graph you will see the price levels. Across the bottom are the dates. And along the right side are the items ranks. On the far right are menu options that you can use to customize your view. For instance, if you would like to see only the Amazon graph, you would click the other three colored circles to take Marketplace New (FBA & MF), Marketplace Used (FBA & MF), and Sales Rank off the chart. You can also view by time frame from the day or through the entire history of the product. The 3-month view is usually a good starting point.
On the far right of the Keepa chart are menu options that you can use to customize your view. For instance, if you want to see only the Amazon details, you would click the other three colored circles to take Marketplace New (FBA & MF), Marketplace Used (FBA & MF), and Sales Rank off the chart view. You can also view by time frame from the day or through the entire history of the product. The 3-month view is usually a good starting point.
You can also view by time frame from the day or through the entire history of the product. The 3-month view is usually a good starting point.
To make it even easier to read a keepa chart, you can hover your cursor over any point to see the data for that specific date. In the example below, we see that on April 24th, the low Marketplace New offer (blue) is $47.99, Amazon’s price (orange) is also $47.99, and the rank is 364.
In the example below, we see that on April 24th, the low Marketplace New offer (blue) is $47.99, Amazon’s price (orange) is also $47.99, and the rank is 364.
So what is this Keepa chart showing us?
1. The orange shaded area represents Amazon in stock and the white areas in between show Amazon out of stock. The orange line at the top indicates Amazon’s price. We can see that Amazon is selling this product now but has been out of stock several times in the last three months. We can also see that the price in stock has been fairly consistent at $52.99 until the price drop occurred on April 24th and that during the longest period Amazon was out of stock, the Marketplace New prices went up as high as $59.99.
2. The blue line shows Marketplace New (3rd party seller) current low offers (not the price the item has sold for). This will often be a merchant-fulfilled seller. On the combined chart, we see that since mid-March, those offers tend to increase when Amazon is out of stock. It’s important to keep in mind that these offer prices do not include shipping. So as an FBA seller, you would have to assume there is a shipping cost that needs to be “added” to the price. The black line is Marketplace Used.
3. The green line shows rank history. On this chart, we can see that the rank tends to go up (getting worse) when Amazon goes out of stock, especially if the Marketplace New prices increase. This happens to be a popular, low-ranked product overall, but we can see that in three months the rank has ranged from 356 today to a high of 13,469 back on March 10th. This really demonstrates that rank is a snapshot in time and can change significantly over time. Additionally, each spike in sales rank from a higher number to a lower (better) number usually indicates at least one sale. In an example like this where the rank is so low, we can guess that there are many sales happening with each change in sales rank.
4. If we look at the “All (313 days)” days view, like in the example below, it’s interesting to note that on Dec 15th last year, the low offer Marketplace New price jumped up to $99 with a rank of 218 and that Amazon was out of stock on this item intermittently during the holiday period. That may be helpful information to have on some products when sourcing for Q4 or other seasonal items in the current year.
More interesting options can be found below the Keepa graph:
1. Hovering over the word “Statistic” will display a different type of chart (example below) showing the Lowest, Current, Highest, and Average price and sales rank for Amazon, New, and Used offers
2. Clicking on “More Historical Data” will open another chart right below. Moving the cursor to any date on the chart, will display low offer prices, rank and how many New offers there were that day.( as shown in the example below for April 13th). It is a good indicator of hard to find stock when the number of sellers keeps going down over time. When the number of sellers keeps going up, it shows that the stock is being replenished faster than they are selling.
So there you have it! Now you know how to read a keepa chart.
You can use this information when checking out item both in store from your scanning app, or sitting at the computer researching products. Knowing how to read a keepa chart will help you limit risk, plan for pricing changes and make sourcing decisions with confidence.
If you would like even more information on how you can read and use Keepa charts, I highly recommend the “How To Keepa Camel” video course!
Share with us, what is your favorite way to use a Keepa chart?