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Running Your Amazon FBA Business By Finding What Works For You


Do you ever struggle with thinking that the “grass is always greener” in a different business model?  Or get tied up in thoughts like, “they get higher margins”, or “they can just order it in”?

One of the BEST things about having an online business is that you can truly make it your own. Your business will never look exactly like mine, and that is OK.  It is better that way, trust me.  It is great to talk to other people about what works for them, and take bits and pieces that you can apply to your own model.  Just don’t try to do exactly what they do.

Over the years, I have talked with MANY other Amazon sellers.  There are some who sell MUCH more than I do per year, and some that sell less.  I’ve been able to take tidbits of information from them and add to my business where appropriate.  But sticking with what works for me is the most important.

There comes a point where you just have to go with what works in  your situation and make it the best you can.  If you are constantly looking at new business models, you may never get truly great at any one thing.  I honestly feel like I have found my niche.  Sure, things like wholesale look appealing to me.  But, if I was to focus time and energy on pursuing that, then I would miss out on what is right in front of me now.

Just last month I decided to get rid of all of the inventory I had been holding onto for eBay.  This stuff has moved with me 2 times now (so about 1.5 years).  In the back of my mind, I just could never let it go because I knew there was “money” in those bins.  I finally had to come to the terms that eBay was no longer for me.  My business has transformed.  If I was to honestly compare the return value I would get on some of those items, vs time spent listing for Amazon, Amazon wins hands down.  That is why I had to just let it go.

Of course, I’m not saying that is the case for everyone.  Other people thrive in eBay.  If that is what works, then WORK IT!  I am just trying to stress, that there are things that work for all of us, and they look different :)

For some of us, we love looking for treasure in salvage stores.  Others can find  gold mines worth of inventory from thrift stores.  People make livings off of retail arbitrage only and there are even people who get most of their inventory for free from freecycle.  The thing is, the ones who are the most successful (that I know personally) stick with one major model.  Maybe they dabble for fun in the other ways of sourcing, but when you lay it all out on paper, there is one strong area!

What could your business look like if you chose to just focus on what you were really good at?  Think about it.  Have you spent a lot of time investigating something else when there is the perfect opportunity right in your back door?

I would love to hear your thoughts and comments about this.




  1. Thanks Jessica.What good advice. I love learning from others. Helps me with my learning curve. But you are so right. If I keep running off here and there I can never get enough done. We have a great system now. Getting items out and up to Amazon. We really enjoy this business.

    • I’m glad you have found something that works for you. Keep it up and you will continue to grow :)

  2. This is a good point especially for those of us just starting out. Thanks Jessica.

  3. This is a wonderful message! I struggle with this all the time, going from one thing to the other, thinking I have to try or do it all. I am at the point right now where I know I need to make some major decisions and let some things go. Along those same lines, I find that the amount of information available is overwhelming. There are certain FB groups I get loads of information from, but all the other things popping up all the time, whether it be to help your business, like FBA Manager, or Inventory Lab, etc., or just more help and information is just too much at times.

    • I totally understand what you are saying! I struggle with it too. I have started limiting myself on how much I take in from all the sources just for that reason.

  4. Hello Jessica – great food for thought!!! I struggle with this too. One thought I have is that, for me, I have to have some kind of balance between getting done what I know and having the healthy balance of learning new things to keep growing this business. I guess that means having a vision and plan for what I want to attempt next. Thanks for your insight; love learning from you.

    • It is great to keep your ear open to new ideas. You can always make adjustments in your business and adapt to make it better. But, you just have to stick with something for a while and give it a chance to do well or not.

  5. Jessica, just out of curiosity, what did you do with the eBay stuff? I’ve been a seller on eBay since 1999 and took a break from it a few years ago. Started up again this year but I’m just not selling much. I’ve been doing FBA for at least 3 years and my Amazon sales compared to eBay are about 5x more. I’ve been seriously thinking of getting rid of eBay. But, what do I do with all my “stuff”???? My big problem is I love to thrift, I love the hunt and the thrill of finding something I know will sell (or so I think!). I’ve tied up alot of moola in eBay stuff that just sits there. I don’t like clutter and I’m starting to become overwhelmed. That’s why I like Amazon. I can pack it up and ship it out!

    • Hey Sherry, I just donated it all. I went through it all one last time and if it could be sent to FBA I kept it out. The rest I boxed back up and had a local thrift store pick it up.

      I thought about having a yard sale, but I just wanted the space and time.

      • Hmmm…we’ve put our house up for sale. Maybe I’ll just have a moving sale and get rid of it that way. What doesn’t sell goes to the thrift store. Thanks!


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