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Over the years that I have been selling on Amazon I have run across a few brands that for whatever reason could not be resold on Amazon.com.  When I first got started the list seemed pretty small, but as time goes by the list gets bigger and bigger.

Restricted Brands For Amazon FBA Sellers

You may be wondering, “Why do products get restricted?”  A few of the reasons that I have heard for brands being restricted are because:

  • items are often counterfeited
  • items are easily stolen from retail stores
  • the brand doesn’t want the perceived value to be decreased
  • the brand is sold exclusively elsewhere

If you haven’t yet come across trying to list an item and then getting a red flag thrown up, eventually you will.  

The good news is, it happens to all of us sooner or later.  This is one of the reasons I always try to test my new items before going all in.  If you just have a couple of the items, finding out that you can not sell them isn’t a huge hit.

There are multiple lists around the web with the brands that have had restrictions placed on them.  

Unfortunately, Amazon does not have an official list, so we have to go by what other sellers share with each other.  I have combined the lists I have found that other’s have been putting together. Please keep in mind that some brands may only have certain items restricted, and some may be available to some sellers.  This list just contains items that others have said they ran into problems with.  

What Does It Mean If A Brand Is On The Restricted List

Amazon Restricts More Brands From Sellers Causing PanicAny brand that we have been notified about sellers getting restrictions is on the list below.  This may mean that one ASIN or ALL ASINS are restricted to third party sellers.

If a brand is shown in orange with an * by them, they were restricted in the latest batch or restrictions affecting Amazon sellers.  You can read this post about our take on why so many brands are being restricted currently.

If a brand has a dollar amount in parenthesis next to it, then Amazon is charging a fee to sellers directly once they get approved to sell in that brand.  For example, if you submit all of the required documents and get approved to sell Nike on Amazon, you will have to pay a $1,500 fee once approved.  

Complete List Of Restricted Brands For Third Party Sellers On Amazon

Health & Beauty:

  • 1 Body *
  • Ahava
  • Aidance Skincare (ie Terrasil, Femmesil) *
  • Amope *
  • ANSR
  • Avon
  • Baire Bottles *
  • Balm Cosmetics
  • Bare Essentials cosmetics
  • Benefiber
  • Billy Jealousy
  • Blinc
  • Bliss
  • Borghese
  • Biolage
  • Bump
  • Burberry
  • Burt’s Bees *
  • Butter London
  • Buxom Buxom
  • Crabtree & Evelyn
  • Cane + Austin
  • Cargo
  • Caudalie
  • Chanel
  • CHI
  • Clairsonic
  • Claritin *
  • Comtrex
  • Crest * ($500 fee)
  • Cult Cosmetics
  • DDF
  • Deborah Lippmann
  • Dolce & Gabbana
  • Dr Brandt
  • Dr Denese
  • Dr Dennis Gross Skin Care
  • Dr Tobia  *
  • Escada
  • Essie
  • Excedrin Sinus Headache
  • Eyeko
  • Georgio Armani
  • Gianna Rose Atelelier
  • Gillette
  • Goldfaden MD
  • Godefroy Eyebrow Tint
  • Gucci
  • InStyler – many knock-offs of these were sold through Amazon.
  • It Works!
  • Jack Black
  • Jane Iredale
  • Japonesque
  • Jo Malone
  • Jouer
  • Juice Beauty
  • Juicy Couture
  • Julep
  • Kiehl’s
  • Korres
  • L’ Occitane
  • La Bella Donna
  • Lancome
  • Lorac
  • LVX
  • MAC cosmetics
  • Mario Badescu
  • Martrix Biolage
  • Mary Kay
  • Marvis *
  • MDSolarSciences
  • Menaji Cosmetics
  • Michelle Phan
  • Molton Brown
  • Mustela *

  • Nars
  • Nature’s Sunshine
  • Neutrogena *
  • Nia 24
  • Norelco
  • Now Foods *
  • NuBrilliance Skin Care & Skin Care Systems
  • Nuxe
  • Optimum Nutrition *
  • Oral B
  • Oribe
  • Orlane
  • Oscar Blandi
  • Patchology
  • Perfume samples
  • Perfume testers
  • Perricone
  • Peter Thomas Roth
  • Philips Sonicare E-Series toothbrushes and replacement heads
  • Phyto
  • Proactive
  • Ralph Lauren perfume
  • Rodial
  • Sachajuan
  • Sara Happ
  • Sensa
  • Sheer Strength Labs *
  • Siltra
  • SK II
  • Skyn  Iceland
  • Somme Institute
  • St. Tropez
  • Stila
  • StriVectin
  • T3
  • The Art of Shaving
  • Theraflu Caplets
  • Theraflu Express Max Nighttime *

  • Tinosorb
  • Urban Decay
  • Vimerson Health *
  • Vincent Longo
  • Walkfit Platinum Orthotics
  • Wedderspoon Honey
  • Wen by Chaz Dean
  • Younique
  • Zirh

Electronics:

  • Apple
  • Audio-Technica *
  • “Beats” by Dre
  • Bose
  • Brookstone
  • Canon Cameras - used only
  • Franklin Electronic
  • Hp  ($1000 Fee) *
  • Lg  ($1000 Fee) *

  • Lifeproof Phone cases
  • Logitech
  • Marantz
  • Microsoft  ($1000 Fee) *

  • Monster Audio headphones
  • Native Union  *
  • Neewer
  • Nikon Cameras - used only
  • Ninja Blenders
  • Otter Box
  • Solio
  • Sony Cameras - used only
  • Speck iPad/iPhone cases
  • Spigen
  • T-Mobile Prepaid Phones
  • T3 *

Media:

  • Adobe software
  • Beach Body / P-90X
  • Disney DVD
  • HBO
  • Microsoft
  • Rosetta Stone Language
  • Showtime
  • Sony  ($1000 Fee) *

  • Warner Brothers

Grocery:

  • Dunkin Donuts
  • Gerber
  • Wedderspoon Organic Honey
  • Williams-Sonoma

Baby::

  • Delta Children *
  • ERGObaby
  • Evenflo *

  • Infantimo *
  • Munchkin * ($500 Fee)
  • Safety First (Baby Products) *

  • Skip Hop *

  • Summer Infant *
  • Unique *

Toys:

  • Cloud B
  • Cloudpets *
  • Colorama *
  • Crayola *
  • Discovery Kids - not all, just double check
  • Disney  ($1000 Fee) *

  • Fisher Price
  • Funko    ($1,000 Fee) *

  • Furby Connect *
  • Furreal Friends *
  • Frozen
  • Gund *
  • Hasbro *

  • Hatchimals *
  • Hot Wheels *

  • K’nex *
  • Leapfrog *

  • Lego  ($1000 Fee) *

  • Lil Woodzeez *
  • Little Tikes *

  • Magformers *

  • Mattel *
  • Minecraft *
  • Melissa & Doug *

  • Moddan *
  • Nerf ($1000 Fee) *
  • Paw Patrol *

  • Pokemon *

  • Skip Hop
  • Snoopy Sno Cone Machine
  • Star Wars The Force Awakens (1,500 Fee)*
  • Transformers *
  • V-Tech ($1000 Fee)*
  • Zoomworks Stuffies

Clothing/Bags/Accessories:

  • Burberry
  • Calvin Klein  ($1500 Fee) *
  • Chico
  • Coach
  • Dickies *
  • Dockers
  • Ferragamo
  • Icebreaker
  • Kate Spade  ($1500 Fee) *
  • Levi’s
  • Michael Kors  ($1500 Fee) *

  • New Balance Shoes
  • Nike    ($1500 Fee) *

  • North Face
  • Playtex *
  • Polo Ralph Lauren  ($1500 Fee) *

  • RayBan
  • Tommy Hilfiger
  • Tory Burch  ($1500 Fee) *
  • True Religion Brand Jeans
  • Uggs
  • Under Armour  ($1000 Fee) *

  • Victoria Secret

Watches:

  • Adidas
  • Adidas Originals
  • Brightz, Ltd *
  • Citizen
  • Diesel
  • DKNY
  • Fossil
  • Marc by Marc Jacobs
  • Michele
  • Skagen

Home:

  • Amco *
  • Big Mouth Mugs *
  • Black & Decker *
  • Bogzon *
  • Breville *
  • Calphalon  *
  • Char-Broil *
  • Cuisinart *

  • Cupture *
  • Farberware *

  • Fred & Friends *

  • Hamilton Beach *
  • Joseph Joseph *
  • Keurig ($1,000 Fee) *
  • Kitchen Aid *

  • Le Creuset *

  • LED Lenser  *
  • Lodge *
  • New Metro Design  *
  • Norpro *

  • Oxo Good Grips  ($1000 Fee) *
  • Palais Glassware *

  • Proctor Silex *
  • Roommates
  • Rtic *

  • Simplehuman  *
  • TCP *
  • Weber *
  • Wilton  *

  • Yankee Candle *
  • Yumco *

Shoes:

  • Adidas ($1500 fee) *
  • Asics ($1500 fee) *
  • Clarks Shoes*
  • Converse Shoes   ($1500 Fee) *

  • Crocs *
  • Keen*
  • Nike    ($1500 Fee) *

  • Puma*
  • Skechers*
  • Sperry *
  • Toms Shoes  ($1500 Fee) *

  • Uggs *

 

Jewelry:

  • Alex And Ani ($1500 Fee)*

 

Luggage:

  • American Tourister*

 

Pet Supplies:

  • Petsafe * ($1000 fee)
  • Wahl *

If you have come across other brands that are restricted, please feel free to comment below and I will add it to the list.