One of the questions that gets asked over and over again in forums is “How many SKUs do you have at Amazon?!?”  This is usually asked after someone gives a screenshot or written account of how much money in sales they have had on Amazon in a given period of time.  So, everyone gets curious as to how many items that person has in their inventory because they need something to judge their own success or growth by. My answer usually surprises people.  Let me start by saying that we usually sell between 700-800 units a month on  Our regular months average $15,000 in sales.  Meaning, non holiday months 🙂  Ok, so back to a regular month and number of skus.  During the regular months, it is very rare for the number of unique skus to go above 200 at any given time.  It is actually usually closer to 175.   We like to focus on items that we can purchase in multiples.  It is pretty rare (less than 5%) that items we send in will have only 1 available unit.  I end up with singles, because I can't pass up the opportunity to buy GREAT items at yard sales, or thrift stores.  But, for us to sustain our business, we choose to focus on items that we can purchase more than 1 in quantity. As I look through our inventory tonight, this is what I see: 

164 active items

  • 2 that have more than 100 units available
  • 6 that have more than 30 available
  • 14 that have more than 15 available
  • 15 that have more than 10 available
  • 34 that have more than 5 available
  • 54 that have between 2 & 4 available

49 that have only 1 left 

  • 12 of those that have 1, started with 1
  • 37 of those had multiples but only have the one left

I wanted to share this with you for a few reasons:

1.  I know that every business model is different, but I want to give you a deeper look into ours.  

2.  I don't want you to think that in order to sell over a certain amount, that it is required to have a huge number of skus.  

It is possible to grow your business using all individual items.  From my personal experience, it takes longer (weekly hours) to use that business model.  But, one of the upsides of unique items is the margins are higher (usually) because you are buying from thrifts or yard sales.   For us personally, we do not have many hours per week to dedicate to processing inventory and shipments, so the model we currently have works great!   I will talk more about our business model in the next few posts, so if you have any specific questions, please ask them in the comments below.  Thanks for reading! 



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