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Don't let Amazon brand restrictions get you down! We've got your back by keeping an updated list of brands that can or can not be sold on Amazon by third party (FBA) sellers.Brand restrictions are definitely not a brand new thing for Amazon sellers to deal with.  They've been around since I started selling WAY back in 2009.  Norelco is one of the original restrictions I remember having to deal with!

Then, a couple of years ago, we saw mass panic amongst Amazon sellers when Frozen toys and Star Wars toys became restricted. So although I know brand restrictions can be very frustrating, trust me it’s not a radically new concept and you aren't the only Amazon seller who's had to navigate them (you can do it!).

Why Does Amazon Restrict Brands From Third Party Sellers?

Amazon wants to be known as a safe place for consumers to buy with confidence.  Unfortunately, some sellers sell counterfeit products and it hurts us all!  Restricting regularly counterfeited brands is one way for Amazon to combat the issue.

Counterfeiting isn’t the only trouble area either, there are also sellers who will pass off product that’s not in the kind of condition Amazon would like.  Like we always say “New is NEW” and “If you wouldn't give it as a gift, it isn't NEW”.  But sellers still like to bend the rules and it makes us all look bad, unfortunately.

Situations like this mean that consumer confidence is down and people start to question whether they can should even buy on Amazon. There have been news stories reporting that buyers aren’t feeling as confident as when Amazon first started because of counterfeit product and sellers who are bringing in products from China.

The top 4 reasons we have seen for Amazon restricting brands are:

  • items are often counterfeited
  • items are easily stolen from retail stores
  • the brand doesn't want the perceived value to be decreased
  • the brand is sold exclusively elsewhere

Amazon has long had a brand registry, where brand owners could go through a process to register a product as theirs and say they didn’t want others to sell it. However, the brand wasn’t actually restricted, which is why some brands would Cease and Desist letters to sellers.  

Now Amazon is allowing brands to register AND restrict sales by 3rd party sellers on the Amazon platform. This is the proper channel for brand owners to restrict there products.  Unfortunately, some seller still resort to sending scathing emails through “contact a seller”…Which is totally a lame process in my opinion!

Here Are The Current Brands That Do NOT Allow 3rd Party Sellers On Their Listings

Since Amazon has not provided us with any type of actual list of brands that can't be sold by us, we have crowdsourced our own list!

Below you will find all of the brands that currently restrict 3rd party sellers, that we are aware of.

We try to keep the list to major brands, and not private label brands as those would almost always fall under brand registry or not want other sellers on their listings.

If you find a brand that is not currently on the list, but you have been restricted from selling it you may submit it here and we will add it to the list.

Get All The Brands In Your Inbox

If you would like access to an easy to use (and constantly updated) spreadsheet, you can get instant access below:

Get Instant Access ToOur Restricted Brands Spreadsheet Sent Right To your Inbox

Join our mailing list and we will send you a link to our restricted brands spreadsheet and keep you updated on all things "selling on Amazon".

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Complete List Of Restricted Brands For Third Party Sellers On Amazon


⁕ Health & Beauty ⁕

1 Body
Ahava
Aidance Skincare
Amope
ANSR
Babyliss
Baire Bottles
Balm Cosmetics
Bare Essentials cosmetics
Baxter
Benefiber
Billy Jealousy
Bioderma
Blinc
Bliss
Borghese
Burberry
Burt's Bees
Butter London
Cane + Austin
Cargo
Chanel
CHI
Clarins
Clarisonic
Claritin
Comfort Zone
COOLA
Crabtree & Evelyn
Crest ($500 fee)
Cult Cosmetics
DDF
Dermalogica
Dolce & Gabbana
Dr Tobias
Elizabeth Arden
Eminence
Enfamil
Epicuren Discovery
Erno Laszlo

Escada
Essie
Eyeko
Fitbit
Georgio Armani
Gianna Rose
Gillette
Glad

GrandeLashMD
Gucci
Hot Tools

HydroPeptide
Jack Black
Jane Iredale
Japonesque
Jouer
Juice Beauty
Juicy Couture
Julep
Kiehl’s
Korres
L' Occitane
Lancome
Lorac
LVX
MAC cosmetics
Mario Badescu
Marvis
Maybelline
MDSolarSciences
Menaji Cosmetics
Michelle Phan
Molton Brown
Mustela
Nature's Bounty

Nature’s Sunshine
Neutrogena
Nia 24
Nivea
Norelco
Now Foods
NuBrilliance Skin Care
NuFace
Nuxe
Olay
Optimum Nutrition
Oral B
Oribe
Orlane
Ortho Molecular

Oscar Blandi
Pampers

Paraso
Patchology
Perfume samples
Perfume testers
Perricone
Peter Thomas Roth
Phyto
PMD - Personal Microdermabrasion Device
Proactive
Pureology
Reserveage Nutrition

Rodial
Sachajuan
Sara Happ
Sheer Strength Labs
Skinceuticals
Skyn Iceland
Somme Institute
St. Tropez
Standard Process

Starwest Botanicals
Stila
StriVectin
T3
The Art of Shaving
The Body Shop
Urban Decay
Vimerson Health
Vincent Longo
Wen by Chaz Dean
Zirh


⁕ Toys ⁕

Air Hogs
Alex Toys
Barbie
Cloud B
Cloudpets
CMON
Colorama
Crayola
Creativity for Kids
Disney ($1000 Fee)
Disney Princess

Educational Insights
Elf on the Shelf
Etch A Sketch
Exploding Kittens LLC
Fingerlings
Fisher Price
Frozen
Furby Connect
Furreal Friends
Green Toys
Gund
Hasbro
Hatchimals
Hexbug
Hot Wheels
K'nex
Kidkraft
Leapfrog
Learning Resources
Lego ($1000 Fee)
Lil Woodzeez
Little Tikes
LOL Surprise
Magformers
Manhattan Toy
Marvel
Mattel

Melissa & Doug
Minecraft
My Little Pony
Nerf ($1000 Fee)
Nickelodeon
PJMASKS

Play Doh
Pokemon
Radio Flyer
Ravensburger

Schleich
Seedling
Skip Hop
Sphero
Spiderman
Spin Master Games
Star Wars
Teddy Ruxpin
Tegu
Think Fun
Tomy
Transformers
Tsum Tsum
VTech ($1000 Fee)
Zoomer


⁕ Home & Kitchen / Tools ⁕

Amco
Avalon Bay
Belkin
Bentology
Big Mouth Mugs
Black & Decker
Bogzon
Breville
Calphalon
Char-Broil
Cuisinart
Cupture
Dewalt ($1000 fee)
Dyson

Farberware
Fred & Friends
Hamilton Beach
Harley-Davidson
Joseph Joseph
Keku
Keurig ($1,000 Fee)
Kilner
KitchenAid
Lasko
Le Creuset
LED Lenser

Lodge
New Metro Design
Norpro
Oxo Good Grips ($1000 Fee)
Palais Glassware
Proctor Silex
Progressive
Qooltek
Roommates
Rtic
S'ip by Swell
Simplehuman
Spark Innovators
Stanley
TCP
Tide
Weber
Wilton
Work Sharp

Wusthof
Yankee Candle
Yumco


⁕ Media ⁕

Adobe software
Beach Body / P-90X
Disney DVD
HBO
Microsoft
Rosetta Stone Language
Showtime
Sony ($1000 Fee)
Warner Brothers


⁕ Sports & Outdoors ⁕

Columbia
Eagles Nest Outfitters
Outdoor Research
Stanley


⁕ Health & Household ⁕

Smart Sheep


⁕ Electronics ⁕

“Beats” by Dre
Apple
Audio-Technica
Belkin
BodyGuardz

Bose
Canon Cameras
Cobra
Franklin Electronic
Hp ($1000 Fee)
Klipsch
Lg ($1000 Fee)
Lifeproof Phone cases
Logitech
Microsoft ($1000 Fee)
Motorola
Native Union
Neewer
Nikon Cameras
Ninja Blenders
OtterBox
Skullcandy

Solio
Sony Cameras
Speck iPad/iPhone
Spigen
T3


⁕ Grocery ⁕

Blue Diamond Almonds
Healthworks
Heinz

Jif
Kind Bars
Lipton
Nature Valley
Newman's Own
Peet's Coffee
Pepperidge Farm
Pillsbury
Planters Nuts

Quaker
Quest Bars
Ritz Crackers
Smuckers
Snyder's


⁕ Baby ⁕

Aden & Anais
Baby Zen
Boppy
Delta Children
ERGObaby
Evenflo
Graco
Munchkin ($500 Fee)
Philips AVENT
Prince Lionheart

Safety First
Skip Hop
Summer Infant
The First Years


⁕ Clothing/Bags/Accessories ⁕

Adidas
Armani
Burberry
Calvin Klein ($1500 Fee)
Canada Goose
Carhartt

Champion
Chanel
Coach
Dockers
Ferragamo
Fruit of the Loom

Hanes
Harley-Davidson
Harry Potter
Herschel Supply Co.

Icebreaker
Kate Spade ($1500 Fee)
Levi’s
Michael Kors ($1500 Fee)
Mountain Hardwear
Nautica

New Balance Shoes
Nike ($1500 Fee)
North Face
Patagonia
Playtex
Polo Ralph Lauren ($1500 Fee)
Puma
Quicksilver
Ray Ban
Rothco
Speedo
Timberland
Tommy Bahama
Tommy Hilfiger
Tory Burch ($1500 Fee)
True Religion
Uggs
Under Armour ($1000 Fee)


⁕ Pet Supplies ⁕

Arm & Hammer
Bayer ($1000 fee)
Furminator
Lasko
Petsafe ($1000 fee)
Wahl


⁕ Video Games ⁕

Nintendo


⁕ Watches ⁕

Adidas
Adidas Originals
Armani Exchange
Brightz, Ltd
Citizen
Diesel
DKNY
Emporio Armani
Fossil

Guess
Marc by Marc Jacobs
Michele
Seiko
Skagen


⁕ Shoes ⁕

Adidas ($1500 fee)
Anne Klein
Birkenstock
Brooks
Clarks
Converse ($1500 Fee)
Dr. Scholl's

Nike ($1500 Fee)
Puma
Reebok
Teva
Toms Shoes ($1500 Fee)
Uggs
Vans


⁕ Automotive ⁕

Cummins
Harley-Davidson


⁕ Camera & Photo ⁕

Panasonic


⁕ Office Products ⁕

Avery


⁕ Tools & Home Improvement ⁕

Kreg

Get All The Brands In Your Inbox

If you would like access to an easy to use (and constantly updated) spreadsheet, you can get instant access below:

Get Instant Access ToOur Restricted Brands Spreadsheet Sent Right To your Inbox

Join our mailing list and we will send you a link to our restricted brands spreadsheet and keep you updated on all things "selling on Amazon".

You have been successfully subscribed. Please check your email for the spreadsheet link.

Submit A Restricted Brand Here

If you have a brand that has become restricted and want to add it to the list above, please submit it here:

Thank you!

The Easiest Way To Know If You Can Sell A Brand Or Not

The list of brands that can or can not be sold on Amazon is constantly changing.  This is why we recommend using a scanning app that will show you if YOU can sell an item or not.  The app will link to your account and you will know instantly if you are able to sell the product or not, and why.

If you are at your computer, then make sure to use the CheckPermission chrome extension and instantly see if your account is approved to sell the product you are looking at 🙂

Check To Find Out If You Can Sell A Restricted Brand On Amazon With The Tool Check Permission

You may also enjoy reading:

How to get approval in restricted categories on Amazon

The only 2 scanning apps we recommend for Amazon sellers

Top 5 Tools For Amazon FBA Sellers

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