Are you looking for the most up-to-date list of Amazon restricted brands that can't be resold on Amazon?
You're in luck my friend!
The Selling Family has been keeping a list of restricted brands on Amazon since 2016. We keep this list updated often so you can always trust this list to be complete and accurate.
This list was last updated in October of 2023.
Below, you will find our list of brands that (most) Amazon sellers are unable to sell. Or, that we don't recommend you try selling on Amazon, even if you show approved to sell it.
The reason some may show up on here even if it isn't technically restricted is it may be a brand that is exclusively sold by the brand owner, or a brand that has been known to file IP complaints against sellers.
Let's look at these reasons a bit more in detail below.
What Makes A Brand Restricted On Amazon?
There are a few reasons a brand may be added to our restricted brand list even if they aren't technically restricted from third-party sellers completely.
It's important to be aware of this, because sometimes you show you can sell something, and then Amazon flags the listing for one of the reasons below.
Here are the 3 main reasons we would consider a brand restricted and include it on our list:
1. The brand is restricted from all Amazon 3rd party sellers. There are brands that are completely restricted from any seller listing them on Amazon, besides the brand owner or Amazon directly. If you were to try and list these brands on Amazon, you would see a note that you can not sell the product and would not be given the opportunity to request approval for the product at all.
2. The brand is restricted from unapproved sellers. This means the brand shows being restricted, but you are given the opportunity to request approval to sell the brand. Sometimes you have to provide invoices from an approved wholesaler, and sometimes you can be automatically approved to sell the brand based on your seller performance history.
3. The brand files IP Complaints against the sellers. Sometimes a brand can technically be listed on your Amazon account, meaning it isn't ‘restricted', but we don't recommend listing the brand because they will file IP complaints about you.
Brands that file IP complaints are the worst offenders on this list! Getting IP complaints on your seller account can wreck havock for you as a seller, so it's important to stay away from IP Complaint happy brands at all costs!
For this reason, I highly recommend using an extension like IP Alert to keep you on top of these brands before you buy the item from the store or list the item through your seller account.
How To Check For Brand Restriction While Sourcing Online & In Store
Anytime you are sourcing products for your Amazon business, it's important to make sure you are able to sell the item BEFORE making a purchase.
When you are in store, you can use the Amazon Seller App to check brand / category restrictions and even request approval on the go.
When you are doing online sourcing, I recommend the chrome extension – RevSeller. Not only does this extension give you an excellent ROI calculator right on the Amazon detail page, it will gives you a spot where you can quickly see if you are approved to sell a product or not.
As you can see in the image above, the Req Appr is in RED. That shows that this item is restricted and can not be sold from my seller account.
If you want to try out RevSeller, you can get 30 days free and get a discount when you use the code: THESELLINGFAM during checkout.
Amazon on page revenue calculator.
Save $20 on your first year when you use coupon code: THESELLINGFAM at checkout.
Now that we know how to SEE what brands we are restricted from selling on Amazon, let's get to the complete list of restricted name brands that Amazon sellers can't sell without approval.
Full List Of Restricted Brands On Amazon
| A |
|---|
| A World of Deals |
| Abreva |
| Acer |
| Activision |
| Acure |
| Aden & Anais |
| Adidas |
| Adidas Originals |
| Adobe |
| Adobe software |
| Advantix |
| Aerobie |
| Aesthetica |
| Affresh |
| After Inked |
| AG Hair |
| Ahava |
| Aidance Skincare |
| Air Hogs |
| Alaffia |
| Alex Toys |
| Algenist |
| All-Clad |
| Allen-Bradley |
| ALLMAX Nutrition |
| Amco |
| American Girl |
| Amope |
| Anastasia |
| Andalou Naturals |
| Andis |
| Anker |
| Anki |
| Anne Klein |
| Anolon |
| ANSR |
| Apple |
| Aquafina |
| Ariat |
| ARK Naturals |
| Arm & Hammer |
| Armani |
| Armani Exchange |
| Art of Shaving |
| Asantee |
| ASUS |
| Atkins |
| Audio-Technica |
| Aura Cacia |
| Australian Gold |
| Avalon Bay |
| Avalon Hill |
| Avanti Linens |
| Avery |
| AVON |
| B |
|---|
| B.toys by Battat |
| Baby Einstein |
| Baby Zen |
| Babybjorn |
| Babyganics |
| BaByliss |
| Badger |
| Baire Bottles |
| Bali |
| Balm Cosmetics |
| Bambeado |
| Bambüsi |
| Bandai |
| Banjo-Kazooie |
| Banpresto |
| Banzai |
| Barbie |
| Barcaloo |
| Bare |
| Bare Essentials Cosmetics |
| bareMinerals |
| Bargain Max Decals |
| Barnyard Designs |
| Bath & Body Works |
| Baxter |
| Baxter of California |
| Bayer |
| Bayer Advantage |
| Beach Body / P-90X |
| BeardBrand |
| Beats by Dre |
| Beauty by Earth |
| Belkin |
| Bellzi |
| Benchmade |
| Benebone |
| Benefiber |
| Benefit |
| Bentology |
| Best Bully Sticks |
| Best Home |
| Beyblade |
| BH Cosmetics |
| Big Mouth Mugs |
| BigMouth Inc |
| Billy Jealousy |
| Bioderma |
| Birkenstock |
| Bissell |
| Black & Decker |
| Black Diamond |
| Blinc |
| Blinger |
| Bliss |
| Blue Diamond Almonds |
| Blue Poppy |
| BMW |
| Bob’s Red Mill |
| Bodum |
| Body Shop |
| BodyGuardz |
| Boelter |
| Bogzon |
| Boppy |
| Borghese |
| Bose |
| Boston Warehouse |
| Brach’s |
| Braggs |
| Braun |
| Breville |
| Breyer |
| Bright Starts |
| Brightz, Ltd |
| Britax |
| Brooks |
| Brookstone |
| Brother |
| BSN |
| BT21 |
| Bumble and Bumble |
| Burberry |
| Burt's Bees |
| Burt’s Bees |
| Butter London |
| Buxom Buxom |
| C |
|---|
| C.O Bigelow |
| Cable Matters |
| Calico |
| California Home Goods |
| Calphalon |
| Calvin Klein |
| Canada Goose |
| Cane & Austin |
| Cane + Austin |
| Canon Cameras |
| Canon Printer |
| Capillus |
| Capri Blue |
| Cargo |
| Carhartt |
| Carhartt |
| Carol Wright Gifts |
| Carol’s Daughter |
| Carter’s |
| Case-Mate |
| Casio |
| Catrice |
| Caudalie |
| Cel-Fi |
| CeraVe |
| Champion |
| Chanel |
| Char-Broil |
| Chef’n |
| Chefman |
| CHI |
| Chico |
| Christian Dior |
| Citizen |
| Clarins |
| Clarisonic |
| Claritin |
| Clarks |
| Clinique |
| Cloud B |
| Cloudpets |
| CMON |
| Coach |
| CoasterStone |
| Cobra |
| Color WOW |
| Colorama |
| Columbia |
| Comfort Zone |
| Comtrex |
| Conair |
| Converse |
| COOLA |
| Copper Fit |
| CorningWare |
| Cosori |
| COSRX |
| Cra-Z-Art |
| Crabtree & Evelyn |
| Craftsman |
| Crayola |
| Crazy Aaron’s |
| Creative Co-Op |
| Creativity for Kids |
| Crest |
| Cricut |
| Crocs |
| Crucial |
| Cryptozoic Entertainment |
| Cuddle Barn |
| Cuisinart |
| Cult Cosmetics |
| Cummins |
| Cupture |
| D |
|---|
| Dandy Blend |
| Dark Souls |
| Davey |
| DC Comics |
| DDF |
| Deborah Libman |
| Dell |
| De'Longhi |
| Delta Children |
| DEMDACO |
| Deny Designs |
| DERMA-E |
| Dermalogica |
| Dermelect |
| DevaCurl |
| Dewalt |
| Diesel |
| DIOR |
| Discovery Kids |
| Disney |
| Disney DVD |
| Disney Frozen |
| Disney Princess |
| Dixie |
| DJI |
| DKNY |
| Dockers |
| Dolce & Gabbana |
| Douglas Laboratories |
| Dove |
| Dr. Tobias |
| Dr. Brandt |
| Dr. Denese (Also known as SkinScience) |
| Dr. Dennis Gross |
| Dr. Elsey’s |
| Dr. Scholl's |
| Dr.Mercola |
| Dr.Teal’s |
| Dreamworks Dragons |
| Dremel |
| Drive Medical |
| Drybar |
| Dunkin Donuts |
| Dyson |
| E |
|---|
| Eagles Nest Outfitters |
| Earth Mama |
| Earth’s Best |
| Eco Defense |
| EcoVessel |
| Educational Insights |
| Electronic Arts |
| Elf on the Shelf |
| Elizabeth Arden |
| Eminence |
| Emporio Armani |
| Energizer |
| Enfamil |
| Epicuren Discovery |
| Epilady |
| ERGObaby |
| Erno Laszlo |
| Escada |
| Essie |
| Estée Lauder |
| Etch A Sketch |
| Evenflo |
| Evergreen Flag |
| Evolution |
| Excedrin Sinus Headache |
| Exploding Kittens LLC |
| Eyeko |
| F |
|---|
| Fabuloso |
| Fantasy Flight Games |
| FAO Schwarz |
| Farberware |
| Fat Brain Toys |
| Feit Electric |
| Felina |
| Ferragamo |
| Fingerlings |
| First Aid Beauty |
| Fisher Price |
| Fisher-Price |
| Fit Organic |
| Fitbit |
| Flip Zee |
| Flonase |
| Fluval |
| FOCO |
| Folgers |
| Fortnite |
| Fossil |
| Four Paws |
| Fox Racing |
| Franklin Electronic |
| Fred & Friends |
| Frozen |
| Frozen (Disney) |
| Frozen (Movie) |
| Fruit of the Loom |
| Fun Express |
| Funko |
| Furby Connect |
| Furminator |
| FurReal |
| Furreal Friends |
| Future Play |
| G |
|---|
| Galvanize Your Home |
| Garden of Life |
| Garnier |
| GE |
| Giorgio Armani |
| Gerber |
| Gerber Baby Food |
| Ghirardelli |
| Gianna Rose |
| Gigen |
| Gillette |
| Ginna Rose Atelelier |
| Giovanni |
| Giraffe Bath & Body |
| Glad |
| Glo Skin Beauty |
| GNC |
| Go Nutrients |
| Godefroy Eyebrow Tint |
| Godinger |
| Gold Bond |
| GoPro |
| Graco |
| Graminex |
| GrandeLashMD |
| Green Mountain Coffee |
| Green Toys |
| Greenies |
| Greens First Boost |
| Griffin |
| Gucci |
| Guess |
| Gund |
| H |
|---|
| Hallmark |
| Hamburger Helper |
| Hamilton Beach |
| Hampton Bay |
| Hanes |
| Harley-Davidson |
| Harry Potter |
| Hartz |
| Hasbro |
| Hatchimals |
| HBO |
| Healing Solutions |
| Healthworks |
| Heinz |
| Hempz |
| Herschel Supply Co. |
| Hexbug |
| Honeywell |
| Hookless |
| Hoover |
| Hosley |
| Hot Tools |
| Hot Topic |
| Hot Wheels |
| Hotel Spa |
| HP |
| Huggies |
| Hugo Boss |
| Hydro Flask |
| HydroPeptide |
| I |
|---|
| Icebreaker |
| Imagination Generation |
| Imusa |
| InStyler |
| Intex |
| iPhone |
| iRobot Roomba |
| Irwin Naturals |
| iscream |
| It Cosmetics |
| It Works |
| It’s a 10 |
| It’s a 10 Haircare |
| J |
|---|
| Jack Black |
| Jakks Pacific |
| Jane Iredale |
| Japonesque |
| JBL |
| Jergens |
| Jet-Puffed |
| Jezebel and Paramour |
| Jif |
| Jinx |
| JLAB |
| Jo Malone |
| Jockey |
| Joseph Joseph |
| Josie Maran |
| Jouer |
| Juice Beauty |
| Juicy Couture |
| Julep |
| Jurassic World Toys |
| JVC |
| K |
|---|
| K'nex |
| Kaput |
| Kate Spade |
| Kaytee |
| KEEN |
| Keku |
| Kellogg’s |
| Kenneth Cole |
| Kera Therapy |
| KERASTASE |
| Kérastase |
| Keurig |
| KeySmart |
| KidKraft |
| Kiehl’s |
| Kiinde |
| Kilner |
| Kind Bars |
| Kindred Hearts Dolls |
| Kinetic Sand |
| Kingston |
| Kirkland Signature |
| Kitchen Aid |
| KitchenAid |
| Klipsch |
| Klorane |
| Knorr |
| KONG |
| KORRES |
| Kosmos GyroBo |
| Kreg |
| Kylie Cosmetics |
| L |
|---|
| L’Occitane |
| L’oreal |
| La Bella Donna |
| La Roche-Posay |
| Lacosta |
| LAMINET |
| Lamy |
| Lancome |
| Laser Pegs |
| Lasko |
| Laura mercier |
| Lavido |
| Le Creuset |
| Leaders Insolution |
| LeapFrog |
| Learning Resources |
| LED Lenser |
| Lego |
| Lenox |
| Levi’s |
| LG |
| Lifeproof |
| Lifeproof Phone cases |
| Lil Woodzeez |
| Lipton |
| Little Debbie |
| Little Live Pets |
| Little Tikes |
| Living proof |
| Lodge |
| Logitech |
| Lokai |
| LOL Surprise |
| Lorac |
| Louis Vuitton |
| Lucky Brand |
| LUVENA |
| Lux Blox |
| LVX |
| Lynksys |
| M |
|---|
| MAC cosmetics |
| Madison Reed |
| Magformers |
| Makita |
| Mama Mio |
| Mammut |
| Manhattan Toy |
| Marc Anthony |
| Marc by Marc Jacobs |
| Marc Jacobs |
| Mario Badescu |
| Mario cosmetics |
| Marubhumi |
| Marvel |
| Marvel – Avengers |
| Marvel – Spider-Man |
| Marvis |
| Mary Kay |
| Matrix Biolage |
| Mattel |
| Maxpedition |
| Maybelline |
| McFarlane Toys |
| MDSolarSciences |
| Mecanno |
| Meccano |
| Medela |
| Medline |
| Mega Bloks |
| Mega Construx |
| Melaleuca |
| Melanie Mills |
| Melissa & Doug |
| Menaji Cosmetics |
| Metagenic |
| Method |
| Michael Kors |
| Michele |
| Michelle Phan |
| Microsoft |
| Miele |
| Milani |
| Milk-Bone |
| Milwaukee |
| Minecraft |
| Mirity |
| Mixed Chicks |
| MIYABI |
| Mizuno |
| MLB |
| Modarri |
| Molton Brown |
| Monopoly |
| Monster headphones |
| Monster Jam |
| MOOD Matcher |
| Morning Pep |
| Moroccanoil |
| Morphe |
| Motorola |
| Mountain Hardwear |
| MRM |
| Mrs. Anderson’s |
| MSI |
| Mucinex |
| Munchkin |
| Murad |
| Mustela |
| My Little Pony |
| N |
|---|
| Nabisco |
| Nars |
| Native Union |
| Natrol |
| Natural Factors |
| Nature Made |
| Nature Valley |
| Nature's Bounty |
| Nature’s Bounty |
| Nature’s Sunshine |
| Nature’s Way |
| Nautica |
| Neewer |
| Nerf |
| Nestle |
| NEUMA |
| Neuragen PN |
| Neutrogena |
| New Balance |
| New Era |
| New Metro Design |
| Newman's Own |
| Nia 24 |
| Nickelodeon |
| Nicorette |
| Nike |
| Nikon Cameras |
| Ninja Blenders |
| Nintendo |
| Nioxin |
| Nivea |
| No-rinse |
| NOONI |
| Nordic Naturals |
| Norelco |
| Norpro |
| North Face |
| Northside |
| Northwest |
| Norvell |
| Now Foods |
| NuBrilliance Skin Care |
| Nudges |
| NuFace |
| Nuxe |
| O |
|---|
| Obagi |
| Ocean Pacific |
| Olay |
| Old Skool |
| OLLY |
| Olympus |
| One |
| Oneida |
| ONNIT |
| Optimum Nutrition |
| Oral B |
| Oral-B |
| ORGANIC INDIA |
| Organifi |
| Oribe |
| Original Penguin |
| Orlane |
| Ortho Molecular |
| Oscar Blandi |
| OSCAR DE LA RENTA |
| Osmo |
| Ossur |
| Otc medication |
| Otter Box |
| OtterBox |
| Ouidad |
| Outdoor Research |
| Outward Hound |
| OXO |
| Ozobot |
| P |
|---|
| Pacifica |
| Palais Glassware |
| Pampers |
| Panasonic |
| Pandora |
| Paraso |
| Parker Pens |
| Patagonia |
| Patchology |
| Paul Mitchell |
| PAULA’S CHOICE |
| Paw Patrol |
| Peet's Coffee |
| Pepcid |
| Peppa Pig |
| Pepperidge |
| Pepperidge Farm |
| Perfect Fitness |
| Perfect Keto |
| Perfume Samples |
| Perfume Testers |
| Perricone |
| Perricone MD |
| PETARMOR |
| Peter Thomas Roth |
| Petsafe |
| Petstages |
| Petzl |
| Pevonia |
| Pfatlzgraff |
| Philips |
| Philips AVENT |
| Philips Norelco |
| Philosophy |
| Phyto |
| Pikmi Pops |
| Pillsbury |
| Pilot |
| Pioneer |
| PJMASKS |
| Planters Nuts |
| Plantronics |
| Play Doh |
| Play Visions |
| Play-Doh |
| PLAYMOBIL® |
| Playtex |
| Plow & Hearth |
| PMD – Personal Microdermabrasion Device |
| POC |
| Poise |
| Pokemon |
| Polo Ralph Lauren |
| Pomsies |
| Poopsie |
| PopSockets |
| Power Wheels |
| Premiere Protein |
| Pressman |
| Prevagen |
| Price Pfister |
| Prince Lionheart |
| Proactive |
| Proctor Silex |
| Progressive |
| Project Mc2 |
| ProTrack |
| Puma |
| Pur Cosmetics |
| Puracy |
| Pure Inventions |
| Pureology |
| Pursonic |
| Pyrex |
| Q |
|---|
| Qooltek |
| Quaker |
| Quercetti |
| Quest Bars |
| Quicksilver |
| Quikrete |
| R |
|---|
| Radio Flyer |
| Rae Dunn |
| Rainbow Light |
| Rasyan |
| Ravensburger |
| RayBan |
| RCA |
| Redken |
| Redkin |
| Reebok |
| Relic |
| Reserveage Nutrition |
| Retaine |
| Revlon |
| Richards Homewares |
| Rick and Morty |
| Rimmel |
| Rio Grande Games |
| Ritz Crackers |
| RMS |
| Rocco & Roxie |
| Rodan & Fields |
| RODE |
| Rodial |
| Roku |
| Rolodex |
| Roommates |
| Rosetta Stone |
| Rosetta Stone Language |
| Rothco |
| Royal Canin |
| RSP Nutrition |
| Rtic |
| Rubbermaid |
| Rubie’s |
| RUFFWEAR |
| RXBAR |
| RYAN’S WORLD |
| S |
|---|
| S'ip by Swell |
| S’well |
| Sachajuan |
| Safeguard |
| Safety 1st |
| Safety First |
| Sally Hansen |
| Samsung |
| SanDisk |
| Saponificio |
| Sara Happ |
| ScarAway |
| Scentio |
| Schleich |
| Schwinn |
| Scientific Explorer |
| Seagate |
| Sebastian |
| Seedling |
| SEGA |
| Seiko |
| Sensa |
| Sentry Pet Care |
| Sephora |
| Sesame Street |
| Seventh Generation |
| SEXYHAIR |
| SharkNinja |
| Sharper Image |
| Shea Moisture |
| Sheer Strength Labs |
| SHIMANO |
| Shiseido |
| Shopkins |
| Showtime |
| Shu Uemura |
| Sigma Beauty |
| Similac |
| Simplehuman |
| Simply Organic |
| Siphotrol |
| SK II |
| Skagen |
| Skechers |
| SKINCEUTICALS |
| Skip Hop |
| Skip Hop Zoo |
| Skullcandy |
| Skyn Iceland |
| Smart Sheep |
| Smashbox |
| Smith Optics |
| Smuckers |
| Snake Brand |
| Snoopy Sno-Cone Machine |
| Snyder's |
| Snyder’s of Hanover |
| Sol De Janeiro |
| SOL Republic |
| Solio |
| Somme Institute |
| Sony |
| Spark Cafe Cups |
| Spark Innovators |
| Special K |
| Speck |
| Speedo |
| Sphero |
| Spiderman |
| Spigen |
| Spin Master Games |
| Spode |
| SportDOG |
| Square Enix |
| Squishmallow |
| srichland |
| St. Tropez |
| Standard Process |
| Stanley |
| Star Wars |
| Starbucks |
| Startech |
| Starwest Botanicals |
| Steel Glo |
| Stella & Chewy |
| Stella McCartney |
| Stila |
| Stonewall Kitchen |
| StriVectin |
| Summer Infant |
| Sun Bum |
| Suncast |
| Swimways |
| Swiss Miss |
| SYMA |
| T |
|---|
| T-Mobile Prepaid Phones |
| T3 |
| Tamagotchi |
| TaoTronics |
| Tarte |
| TAZO |
| TCP |
| Teddy Ruxpin |
| Tegu |
| Tenergy |
| Teraswhey |
| Tervis |
| Tetra |
| Teva |
| Thames and Kosmos |
| The Art of Shaving |
| The Body Shop |
| The First Years |
| The Genius Brand |
| The Good Stuff |
| The Noble Collection |
| THE ORDINARY |
| The Pioneer Woman |
| The Republic of Tea |
| Theraflu Caplets |
| Thermopro |
| Think Fun |
| Thinkfun |
| Thymes |
| Tide |
| Timberland |
| Tinosorb |
| Tom Ford |
| Tommie Copper |
| Tommy Bahama |
| Tommy Hilfiger |
| TOMS |
| Tomy |
| Too Faced |
| Tory Burch |
| Toysmith |
| TP-Link |
| Training Mask |
| Transformers |
| True Religion |
| True Religion Brand Jeans |
| Tsum Tsum |
| Twinlab |
| Twisty Petz |
| Ty Beanie Boos |
| Typhoon |
| U |
|---|
| Uggs |
| Under Armour |
| Update International |
| Urban Decay |
| urpower |
| USAopoly |
| Ustaad |
| V |
|---|
| Vanra |
| Vans |
| VANVENE |
| Vera Bradley |
| Vichy |
| Victoria Secret |
| Victoria's Secret |
| Vimerson Health |
| Vincent Longo |
| Vinvent Longo |
| Vitacost |
| Vital Proteins |
| Vitamin World |
| vlcc |
| Volcom |
| VTech |
| Vulli |
| W |
|---|
| Wahl |
| Wallace |
| Warner Brothers |
| WD – Western Digital |
| Weber |
| Weiman |
| WEN |
| Wen by Chaz Dean |
| White Mountain Puzzles |
| Whitmor |
| Whos Most Likely to… |
| Wildhorn Outfitters |
| Wilson Sporting Goods |
| Wilton |
| Wolf |
| Work Sharp |
| WowWee |
| WubbaNub |
| Wusthof |
| WWE |
| X, Y, Z, #'s |
|---|
| Xbox |
| Yankee Candle |
| YETI |
| Yonka |
| YouCopia |
| Younique |
| Yumco |
| Zhou Nutrition |
| Zing Anything |
| Zirh |
| Zoku |
| Zoomer |
| Zoomworks Stuffies |
| Zuzu |
| Zwilling J.A Henckels |
| 1 Body |
| 2K |
| 3M |
Have a Brand That Is Restricted and NOT on Our List? Submit it Here…
What If You Want To Sell A Restricted Brand On Amazon?
Now that you have a complete list of brands that are restricted from selling on Amazon as a 3rd party seller, what should you do if you still want to sell one of these brands?
Some of the restricted brands above allow third party sellers to be APPROVED and then sell the brands.
To get approval, you have a couple of options for getting approved.
Here are 3 ways you can go about getting brand approval for restricted brands on Amazon:
1. You can get approval from the brand directly to sell their product. In this case, they provide you with a letter stating you can sell their brand. This works best for sellers who use the wholesale business model.
2. You can purchase 10 of the branded products from an approved wholesaler and use your invoice in your approval application. If approved, Amazon will ungate you and allow you to sell the brand.
3. You can request approval to sell the brand and your account is automatically approved and ungated so you can sell the brand on Amazon. All of the brands in our list above, do not typically qualify for automatic ungating. But, I recommend requesting approval for each restricted brand you come across to see if you are automatically ungated or not.
Recommended Post: How To Get Approval In Restricted Brands On Amazon
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Why Does Amazon Restrict Brands From Third-Party Sellers?
Over the years, we have seen many brands go from unrestricted to restricted, overnight. When Amazon does this, it causes panic across the selling community. Especially for sellers who are ALREADY selling the newly restricted brands!
I like to think that Amazon must have a good reason to restrict brands from all sellers being able to sell them.
Some of the reasons I believe Amazon restricts brands are:
1. The items are being counterfeited and listed as the name brand.
2. The items have a high theft rate.
3. The brand doesn't want the perceived value to be decreased with a bunch of sellers on the listing.
4. The brand wants to be the exclusive seller on Amazon and is part of the Amazon Brand Registry program.
5. The product comes with a warranty that can only be claimed if purchased from an approved seller.
As I said, I like to believe that Amazon has the very best intentions when it comes to restricting brands from 3rd party sellers.
When a product is being sold in a way it shouldn't be, buyers start to be weary of buying things on Amazon, and that's no good for sellers!
What do you think?
I hope you found this complete list of restricted brands helpful!
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